Alkaline88®
SEO — PPC — Social Media — Social Ads — Web Design — Email Marketing
Founded in 2012, Alkaline88® is a leading premier alkaline water brand with products focusing on wellness and quality. There are bulk and single-serve sizes available, along with eco-friendly aluminum packaging options. No matter the product, from A88™ Infused to the 1 Liter Alkaline88® bottles, every sip delivers perfect 8.8 pH-balanced alkaline drinking water infused with electrolytes and minerals. Their products are top-tier—but their marketing needed a boost.
Goal.
Boost brand awareness and increase site traffic.
Alkaline88® had a product worth buying but needed a cohesive brand strategy to drive awareness, get customers to their site, and up the number of purchases. They wanted people to know who Alkaline88® was: a company on a mission to deliver clean beverages for all.
The Plan.
With a great product, a brand vision, and a little bit of marketing elbow grease, we got to work. The result? A marketing strategy that has brought Alkaline88® immense success—so much so that Shaquille O’ Neal himself is now an Alkaline88® marquee brand ambassador, equity partner, and board member. Here was our web development strategy:
SEO.
We created an SEO plan to boost Alkaline88®’s search engine presence. We launched their DTC site in June of 2020 and began posting monthly keyword optimized blogs.
Email Marketing.
We transformed their email marketing, creating post-purchase sequences, new subscriber sequences, and began to roll out monthly emails.
Web Design.
The website redesign featured improved UX, a carefully thought out layout, and a color scheme that spoke to Alkaline88®’s brand identity.
Social Media.
Website sessions via social media have increased 79% YoY since the implementation of our social media strategy. With daily posts and engaging content, Alkaline88®’s followers soared, and so did their social media presence.
PPC & Social Ads.
From Google ads to Facebook ads, we’ve done it all. We began launching ad campaigns to drive conversions, focusing on the customer’s awareness, consideration, and retargeting stages. No pay per click campaign was left to chance.
The Results.
143% YoY
Increase in Transactions.
19% YoY
Reduced Abandoned Cart Rate.
79% YoY
Increase in Website Sessions via Social Media.
+74% YoY
Transactions via Organic Traffic.
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