Ned Stevens
Evaluating the Entire Funnel
Key Metrics
149.55%
increase in conversions
+46%
phone actions & map impressions
40.2%
decrease in ad spend
The Problem
Ned Stevens, one of the largest residential exterior home cleaning services in the U.S., initially hired us to audit their marketing and internal PowerBI data. They were facing issues with their marketing and sales funnel. During our audit, we identified several inefficiencies, leading them to hire us to manage their SEO across all brands and PPC for their acquisition brands.
The Goal
Ned Stevens had two primary goals, the first of which was to rank #1 for gutter cleaning in each of the locations it serviced, and the second, an increase in booked business.
The Strategy
Youtech dove into their data analytics platform, analyzing code and reviewing sales outcomes. After several weeks, Youtech identified key issues that opened up significant sales opportunities. Following this, Youtech took over SEO for Ned Stevens and its acquisition brands.
Now, we have a blueprint in place for all ongoing acquisitions where we comb each site and perform an audit. We keep anything that’s working well while making sure the services and branding all align with the main brand and vision. We implement standardized SEO and PPC marketing efforts for each of them as well, and after some time we eventually tuck these brands into the main brand.
SEO
Positioning for long-term success
PPC
Main lead funnel for short-and-medium term growth
The Results
Youtech was able to push Ned Stevens to large year-over-year (YoY) increases in rankings, traffic, and customers. As a trusted partner, Youtech even helped Neds with PPC and LSA management for a few months while Neds restructured internal responsibilities.
SEO Results
Since the start of our SEO campaigns in April 2023, Ned Stevens has seen great YoY growth in website traffic, engagements, and conversions.
+17.58%
organic sessions
+16.45%
engaged sessions
+42.43%
organic conversions
“
Youtech stepped in, quickly assessed our current state, and suggested changes that drove fast success.
They were incredibly easy to work with, and they not only cared about driving great results, but also about our company. I highly recommend their team to everyone except our competitors.
Rob Rapuano – CEO
GBP Results
+26%
website actions
+46%
maps impressions
+46%
phone actions
+34%
driving directions actions
Driving Directions Actions
We launched social ads for Ned Stevens in May of 2023. Here are some of the increases we’ve seen since taking over.
First Month
First Year
Year-Over-Year
+650%
cost per lead
+2%
clicks
+67%
raw leads
-7.23%
leads
+21.75%
spend
+75%
total leads
+570%
landing page views
+1.93%
landing page views
-40.2%
ad spend
+576%
clicks
+43.91%
impressions
-31.5%
CAC
+451%
impressions
+150%
conversions
+32.2%
ROAS
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
