SeaDek
Cross-Platform Marketing with Excellent Creatives
Key Metrics
4.14x
return on ad spend (paid social)
+61.15%
new keywords
+46.92%
conversions
The Problem
SeaDek is a leader in the marine flooring industry known for its excellent products, including custom boat flooring and DIY options. However, after experimenting with various marketing strategies and agencies over the years, the brand never quite achieved the results it was after.
As an e-commerce brand, SeaDek also faced marketing challenges in navigating ads on Amazon. Amazon is a highly competitive market, and SeaDek needed a strategy to elevate its products and stand out among a sea of choices.
The Goal
Seadek wanted to concentrate on improving its retail and online shopping business. The company partnered with JV Studios & Youtech, hoping to develop strategies and grow sales by launching new marketing campaigns and products.
The Strategy
Youtech joined forces with JV Studios to produce SeaDek’s desired results. JV made some amazing creative ads while Youtech focused on marketing. Youtech immediately began working on SeaDek’s SEO, paid social ads, and Amazon efforts by putting together a strategy to increase leads and conversions.
Amazon
Main lead funnel for short-and-medium term growth
SEO
Positioning for long-term success
Paid Social
Customers think of you first when it’s time to buy
The Results
The collaboration between Youtech, JV Studios, and the internal Seadek team proved to be successful. We achieved our goal and positioned SeaDek as a premium brand in the marine flooring industry while generating great ROI online.
SEO Results
We fixed numerous technical issues on the SeaDek site to enhance performance and user experience. We conducted keyword research to determine search intent, volume, and difficulty. We optimized title and meta tags for product/category pages along with GMB profiles for increased online visibility and local search exposure.
+46.92%
conversions
+18.01%
website sessions
+14.64%
website users
+61.15%
new keywords
“
Working with Youtech has been a game changer to our organization. They have helped us increase our exposure across multiple industries and drastically increased our return on Ad spend.
Highly recommend working with their team of experienced, talented professionals.
Timothy Zwartz – President
Paid Social Results
Youtech created a comprehensive strategy for all SeaDek products, including traffic, conversion, and retargeting. We raised the budget slowly to avoid inflating cost per purchase and ad spend, added design elements to lifestyle imagery, and targeted boating, fishing, camping, and outdoor recreation enthusiasts. We also launched new campaigns for RV Treads, Cooler Tops, and Collegiate Cooler Tops.
4.14x
return on ad spend
Amazon Results
Youtech optimized SeaDek’s Amazon listings with high-resolution images and compelling titles to highlight product features and benefits. We also removed low-performing keywords and increased bids on high-converting keywords to gain exposure and ultimately increase sales and ROAS. By better showcasing their brand through sponsored ads using brand keywords, we were able to drive long-term sales, improve organic ranking, and lower ACOS in the long run.
+46%
($15k to $22k) spend
+305%
($36k to $146k) revenue
-64%
ACoS
+174%
ROAS
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
