Turnpoint Services
Enterprise-Level Lead Generation for Nation’s Largest HVAC Group
Key Metrics
$96
5,692
19.82%
The Problem
With several different marketing partners, Turnpoint had various issues with other agencies. They looked to Youtech for improvement in attention to detail, performance, and communication.
The Goal
Be the first agency to solve all of Turnpoint’s previous problems with agencies.
The Strategy
Youtech aimed to be Turnpoint’s best partner out of the gate. In addition to meeting performance standards, we set up a Slack channel for immediate feedback and communication. We wanted to function as an extension of Turnpoint’s marketing team. With the number of brands under our management, we felt this was necessary to ensure we operated as needed.
SEO
Positioning for long-term success
PPC
Main lead funnel for short-and-medium term growth
Paid Social
Customers think of you first when it’s time to buy
Stay at the top of the inbox
The Results
Google Ads KPIs, including click-through rates and quality scores, improved significantly, allowing us to optimize ad spend efficiency. SEO efforts resulted in higher organic traffic and improved search engine rankings, enhancing online visibility and lead generation. Additionally, we refreshed underperforming creatives in Meta Ads, resulting in increased engagement and conversion rates.
SEO Results
We established benchmarks for each brand that acted as our designated goals. Within 6 months we had already exceeded most of these.
“
Maddie is the best AE I have ever worked with – her ability to understand clients is unmatched. She is truly a unicorn. Tarik is also a Google God.
He truly understands the platform and knows how to communicate it well with clients. Also a Google Unicorn. All around an amazing, talented, fun to work with team.
Abi Bull – Growth Marketing Manager
PPC Results
-9%
+41%
+24%
Paid Social Results
Like the other services above, we established benchmarks for Paid Social. The Youtech team took the lead on pulling in industry data to determine the proper goals since most brands didn’t have past performance metrics to stack up against.
4.04
.9%
$1.87
Email Marketing Results
Turnpoint wanted to help its brands increase awareness and customer loyalty while also generating valuable leads. Youtech created an email marketing strategy tailored to each brand’s unique business goals and needs. The following results are from the top three highest-performing brands Youtech manages email marketing for.
Corley Plumbing, Air, & Electric
Before Youtech took over, the Corley team was sending out too many emails, overwhelming their customer base and not getting the results they were hoping for. Youtech stepped in and implemented a new email marketing strategy designed to reduce overcommunication and increase quality leads. The results speak for themselves as Open Rate increased by 2,598%, CTR increased by 97%, and Unsubscriber Rate decreased by 76%.
+2,598%
+97%
-76%
Total Comfort Heating & Cooling
Total Comfort Heating & Cooling wanted to improve their email conversion rate by generating emails that not only led to “opens” but also calls and jobs. By optimizing email content for mobile viewing by condensing copy and using consistent, branded designs Total Comfort was able to increase its call rate and attributed jobs from email marketing.
+19k
+15k
+4,839
Bell Brothers Heating & Air Conditioning
While Bell Brothers frequently communicated with its customers, they rarely engaged with the emails. Youtech changed this by sending more personalized emails and reducing the overall amount of emails sent each month. This led to an uptick in attributed revenue and jobs. It also greatly improved their overall Open rate and CTR.
+12k
+13k
+9,182
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.