Turnpoint Services

Enterprise-Level Lead Generation for Nation’s Largest HVAC Group

Key Metrics

$96

cost per acquisition

5,692

conversions

19.82%

conversion rate

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Turnpoint - Problem

The Problem

With several different marketing partners, Turnpoint had various issues with other agencies. They looked to Youtech for improvement in attention to detail, performance, and communication.

SEO performance not meeting standards
Subpar PPC lead quality
Difficulty finding traction with Paid Social

The Goal

Be the first agency to solve all of Turnpoint’s previous problems with agencies.

SEO benchmarks hit across brands
Improved PPC lead quality with reductions in PMAX and increased budget into Search and LSA
Introduction of a Paid Social strategy with a framework for performance monitoring
Turnpoint - Goal

The Strategy

Youtech aimed to be Turnpoint’s best partner out of the gate. In addition to meeting performance standards, we set up a Slack channel for immediate feedback and communication. We wanted to function as an extension of Turnpoint’s marketing team. With the number of brands under our management, we felt this was necessary to ensure we operated as needed.

SEO
SEO

Positioning for long-term success

Met benchmarks (see below)
Produced high-quality content to navigate changing Google SEO factors
PPC
PPC

Main lead funnel for short-and-medium term growth

Account restructuring
New landing pages
New ad copy
Implemented an exclusion list of 20,000+ sites and apps
Social Media
Paid Social

Customers think of you first when it’s time to buy

Established benchmarketing system
Created social ads strategy
Implemented various campaign types dependent on brand goals
Email Icon
Email

Stay at the top of the inbox

Established detailed email marketing strategies for each brand
Created helpful and engaging email content to increase brand loyalty & recognition
Extended clear, action-driven CTAs to drive calls & sales
Turnpoint AC Install

The Results

Google Ads KPIs, including click-through rates and quality scores, improved significantly, allowing us to optimize ad spend efficiency. SEO efforts resulted in higher organic traffic and improved search engine rankings, enhancing online visibility and lead generation. Additionally, we refreshed underperforming creatives in Meta Ads, resulting in increased engagement and conversion rates.

SEO Results

We established benchmarks for each brand that acted as our designated goals. Within 6 months we had already exceeded most of these.

Turnpoint SEO Results

Maddie is the best AE I have ever worked with – her ability to understand clients is unmatched. She is truly a unicorn. Tarik is also a Google God.

He truly understands the platform and knows how to communicate it well with clients. Also a Google Unicorn. All around an amazing, talented, fun to work with team.

Abi Bull – Growth Marketing Manager
Abi Bull
Trunpoint - PPC

PPC Results

Year over year, we decreased spend by 28% but only saw a 7% decrease in conversions. This was due to our lowering CPA by 23%. Our impression share increased despite the decrease in spend.
We saw a striking improvement in Performance Max results. By implementing an exclusion list of over 20,000 low-quality sites and apps, we increased the conversion rate by over 1,000%, reducing CPA by 9% and generating 41% more conversions.

-9%

cost per acquisition

+41%

conversions

+24%

impression share

Paid Social Results

Like the other services above, we established benchmarks for Paid Social. The Youtech team took the lead on pulling in industry data to determine the proper goals since most brands didn’t have past performance metrics to stack up against.

4.04

avg frequency

.9%

click thru rate

$1.87

cost per click

Turnpoint PPC Results
Turnpoint Email

Email Marketing Results

Turnpoint wanted to help its brands increase awareness and customer loyalty while also generating valuable leads. Youtech created an email marketing strategy tailored to each brand’s unique business goals and needs. The following results are from the top three highest-performing brands Youtech manages email marketing for.

Corley Plumbing, Air, & Electric

Before Youtech took over, the Corley team was sending out too many emails, overwhelming their customer base and not getting the results they were hoping for. Youtech stepped in and implemented a new email marketing strategy designed to reduce overcommunication and increase quality leads. The results speak for themselves as Open Rate increased by 2,598%, CTR increased by 97%, and Unsubscriber Rate decreased by 76%.

+2,598%

open rate

+97%

click thru rate

-76%

unsubscribe rate

Total Comfort Heating & Cooling

Total Comfort Heating & Cooling wanted to improve their email conversion rate by generating emails that not only led to “opens” but also calls and jobs. By optimizing email content for mobile viewing by condensing copy and using consistent, branded designs Total Comfort was able to increase its call rate and attributed jobs from email marketing.

+19k

sends

+15k

delivered

+4,839

opens

Bell Brothers Heating & Air Conditioning

While Bell Brothers frequently communicated with its customers, they rarely engaged with the emails. Youtech changed this by sending more personalized emails and reducing the overall amount of emails sent each month. This led to an uptick in attributed revenue and jobs. It also greatly improved their overall Open rate and CTR.

+12k

sends

+13k

delivered

+9,182

opens

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