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We bring you all the latest news, videos, and gossip in the marketing industry. Sometimes we just like to have a little fun and update you on what is going on in our world on a day-to-day basis. Make sure you are coming back frequently to check out all the new information to stay up to date.

#WeBuildWednesdays: How to Analyze Quality Score in Google Ads

Hey guys! Happy Wednesday. Mike Norris here.  I’m going to talk to you today about Quality Score. A couple of videos back, we did an intro on the learning phase for pay-per-click advertising, which starts off every new campaign when using an automated bidding strategy. Now, I want to discuss Quality Score.   What is Quality Score? 

How to Set Up a Free HubSpot CRM in 3 Minutes

What’s going on, guys! Happy Wednesday. I’m going to start right off by apologizing for the audio. I’m not using the microphone today because we’re doing a quick little tutorial here. My apologies.  Today I’m going to show you how to create a free CRM through HubSpot. It’s actually super easy. I don’t anticipate this to be a

What’s the PPC Learning Phase on Google Ads & Facebook Ads?

What’s going on, guys! A question we get asked quite often is what is the PPC learning phase on Google and Facebook? Before I go into it, I want to tell you this is not something your PPC made up because he’s doing a poor job. It’s actually a real thing and is in relation to the machine learning algorithms that the platforms have. Generally

#WeBuildWednesdays 41: The Benefits of Call Tracking w/ CallRail

 The Benefits of Call Tracking Mike: What’s going on, guys!  Happy Wednesday.  This is Mike. I’m here with Sam Bacon from CallRail. Sam: Hey, guys! Mike: Today, we are going to talk about the benefits of call tracking, so I brought Sam on. She’s a big expert on

#WeBuildWednesdays 40: How to Use Feedback Loops in Marketing

  Happy Wednesday, guys!  Mike Norris here.  I’m going to talk to you today about feedback loops, which are an essential part of marketing. If you’re still doing the same marketing tactics that you were doing one to three years ago—and you haven’t changed them—you need to take a second look. A great way to do so would be with feedback

#WeBuildWednesdays #39: Using SMART Goals to Improve Marketing

Hey guys. Happy Wednesday! Today, we’re going to talk about SMART Goals and how they can improve your marketing. Before we do so, I want to talk a little bit about this. A lot of people come to us and say, “I should be doing marketing. I should be doing digital marketing. Everyone’s on Facebook, Google, and all these other platforms, and I’m not.” “… I know I

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