Paid Search Specialist

Paid Search Specialist

Youtech, a dynamic Digital Marketing Agency, has consistently earned a spot on the prestigious Inc. 5000 list seven times in a row, showcasing our remarkable growth as one of the fastest-growing companies in the U.S. When you become part of Youtech, you embark on a journey to unlock your full potential. We firmly believe that happy and motivated employees contribute to positive client interactions and fostering growth for everyone involved. Joining Youtech means committing to personal and professional development, with the goal of being better six months from now than you are today—a testament to our long-term mindset.

About Us
Youtech, established in 2012, is an integrated Digital Marketing Agency with a team of over 100 employees. Headquartered in Lisle, IL, we have expanded our presence to include two additional locations in Arizona and Texas. At Youtech, we cover the entire spectrum of marketing, from traditional to digital, effectively refreshing and re-energizing businesses from every perspective. As a forward-looking company, we are dedicated to empowering companies to surpass their goals by seamlessly integrating advertising, design, development, and marketing strategies. Join us in shaping the future of marketing excellence.

About the Job
Youtech is seeking a talented Paid Search Specialist to join our dynamic team. This full-time, in-house role requires on-site presence Monday through Friday. As a Paid Search Specialist, you will lead the management and execution of various ad campaigns, handling everything from keyword research and account setup to campaign configuration and implementation for multiple clients. If you excel at optimizing pay-per-click strategies and driving impactful results, we would love to hear from you!

Responsibilities:

  • Experience with Google and Microsoft Ads platforms, including Google Keyword Tool, Google Analytics, Google Ads, and Search Console, to drive campaign success.
  • Craft and implement effective local and long-tail search strategies to enhance ad performance.
  • Conduct comprehensive post-campaign analysis to assess performance and ROI.
  • Generate and present detailed reports on client search performance to the business development team and senior management.
  • Continuously refine and optimize keyword lists, ad copy, and landing pages to improve campaign effectiveness.
  • Develop innovative paid search strategies for new and existing clients to achieve their marketing objectives.
  • Work with all aspects of Google Ads, including automation, conversion tracking, callouts, e-commerce, and bidding optimization, to maximize campaign impact.

Minimum Qualifications:

  • Bachelor’s Degree in Marketing, Business, or a related field.
  • Google Ads and Google Analytics certifications preferred.
  • 1-2 years of hands-on experience in digital marketing, advertising, or PPC account management, with proficiency in both search and display networks.
  • Strong verbal and written communication skills
  • Exceptional organizational abilities with precise attention to detail.
  • Proven analytical and problem-solving capabilities.
  • Up-to-date knowledge of current industry trends and best practices.
  • Proficient in communicating through various channels, including phone, email, webinars, and in-person meetings.
  • Ability to quickly adapt to evolving industry changes and new challenges.
  • Advanced experience budgeting and optimizing PPC campaigns.

What We Offer:
We offer a competitive range of benefits designed to support your health, growth, and well-being, including:

Health and Wellness: Comprehensive medical, dental, vision coverage, along with complimentary access to an on-site gym, supporting your physical health and overall well-being.

Retirement Savings Plan: 401(K) with company matching contributions.

Paid Time Off: Paid time off (PTO) and company-observed holidays, providing you the flexibility to balance work and personal life.

Professional Development: An additional PTO day each year dedicated to professional development, along with access to a wide range of complementary courses and training programs to encourage continuous learning.

Community Engagement: One extra PTO day annually to participate in volunteer activities, enabling you to give back to the community and make a positive impact.

Career Growth Opportunities: Structured career advancement pathways within the company to support your long-term professional aspirations.

Work Environment: A casual dress code to maintain a comfortable and professional atmosphere conducive to productivity.

Employee Engagement: Company-sponsored activities, including outings and holiday events, to promote a collaborative and inclusive culture.

Recognition Programs: Peer-nominated monthly awards to recognize outstanding contributions and achievements within the team.

Learning & Development Initiatives:
Youniversity: Bi-monthly, employee-led training sessions designed to enhance skills and encourage cross-functional learning.

The Big Picture: A quarterly video series that spotlights exceptional employees, celebrating their accomplishments.

Youtech is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other characteristic protected by applicable federal, state or local laws.

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