Marketing Archives | Youtech.

Marketing

18
Sep

#WeBuildWednesdays 48: A/B Testing vs. Personalization

 Mike: How’s it going, guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about A/B testing and Personalization. And for this conversation, I brought in Charles Brunn from Dynamic Yield, who is an expert in this field. So, Charles, I’ll let you introduce yourself a little bit here. Charles: Thanks, Mike! Dialing in from New

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31
Jul

How to Set Up a Free HubSpot CRM in 3 Minutes

What’s going on, guys! Happy Wednesday. I’m going to start right off by apologizing for the audio. I’m not using the microphone today because we’re doing a quick little tutorial here. My apologies.  Today I’m going to show you how to create a free CRM through HubSpot. It’s actually super easy. I don’t anticipate this to be a really long video. I do want to

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17
Jul

#WeBuildWednesdays 41: The Benefits of Call Tracking w/ CallRail

 The Benefits of Call Tracking Mike: What’s going on, guys!  Happy Wednesday.  This is Mike. I’m here with Sam Bacon from CallRail. Sam: Hey, guys! Mike: Today, we are going to talk about the benefits of call tracking, so I brought Sam on. She’s a big expert on this topic. Sam, start us off! What are the benefits of call tracking?

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10
Jul

#WeBuildWednesdays 40: How to Use Feedback Loops in Marketing

  Happy Wednesday, guys!  Mike Norris here.  I’m going to talk to you today about feedback loops, which are an essential part of marketing. If you’re still doing the same marketing tactics that you were doing one to three years ago—and you haven’t changed them—you need to take a second look. A great way to do so would be with feedback loops,

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26
Jun

#WeBuildWednesdays #39: Using SMART Goals to Improve Marketing

Hey guys. Happy Wednesday! Today, we’re going to talk about SMART Goals and how they can improve your marketing. Before we do so, I want to talk a little bit about this. A lot of people come to us and say, “I should be doing marketing. I should be doing digital marketing. Everyone’s on Facebook, Google, and all these other

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5
Jun

#WeBuildWednesdays Episode 36: Voice Search Sucks

Voice Search Is the New Buzzword Hey guys! My name is Mike Norris and voice search sucks. I’ll tell you why. Voice search right now is a huge buzzword. Everyone is optimizing for voice search. There are conferences centered on voice search, the future of voice search, and how it’s changing the way we do things. I’m here to tell

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29
May

#WeBuildWednesdays Episode 35: Using Google Display Advertising w/ Custom Intent Audiences

  Morning guys! Happy Wednesday. This is Mike Norris.   For today’s topic, we’re gonna talk about Google Display Advertising with custom intent audiences. Before we do that, I’m gonna back up a bit. Let’s talk about Display Advertising and what that is on a very basic level. What is Display Advertising? Display Advertising is like an online billboard. Basically,

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22
May

#WeBuildWednesdays Ep 34: Measuring ROI Using Attribution Models

Take Control of Your Marketing Dollars Hey guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about how you can better measure ROI with attribution models. I chose this topic because 43% of companies list measuring ROI as their top marketing challenge. Adoption of marketing attribution has climbed in the past year by about 26%, but less

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8
May

#WeBuildWednesdays Episode 33: Should You Be on Instagram? (2019)

  Social Media Tips from an Expert Norris: What’s going on, guys? Happy Wednesday! It’s Mike Norris, coming at you with a new episode. I got Cedric here as well. Cedric: Nice to meet ya. Norris: Cedric is one of our Senior Paid Media Specialists at Youtech. He is also the best Instagram professional I’ve met in my entire life.

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1
May

#WeBuildWednesdays: Should You Be On LinkedIn in 2019?

What’s going on, guys? Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about LinkedIn. If you’ve been keeping up with our past videos in the past couple weeks, we’ve talked about if you should be on Twitter and Facebook. Both of those were sort of in the middle. Obviously, you should probably be on Facebook, but to

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