#webuildwednesdays Archives | Youtech.

#webuildwednesdays

18
Sep

#WeBuildWednesdays 48: A/B Testing vs. Personalization

 Mike: How’s it going, guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about A/B testing and Personalization. And for this conversation, I brought in Charles Brunn from Dynamic Yield, who is an expert in this field. So, Charles, I’ll let you introduce yourself a little bit here. Charles: Thanks, Mike! Dialing in from New

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11
Sep

Compressing and Resizing Images to Improve Site Speed

Improve Your Site Speed, Improve UX What’s up, guys! Happy Wednesday. I’m Mike Norris. Today, we’re going to talk about compressing and resizing images to improve your website speed. This is extremely important.   Potential Customers Have No Time to Waste No matter how you’re driving traffic to your website, whether it’s through SEO, PPC, social media, email — it

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28
Aug

The Importance of Dedicated Landing Pages (and Best Practices)

Maximize Your PPC Campaigns What’s going on, guys! Happy Wednesday. Today we’re going to talk about dedicated landing pages — more importantly, the importance of dedicated landing pages. A lot of people who run ads run two landing pages already, so many of you already know this. But there are still people out there who run ads directly to their website’s

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21
Aug

301 vs. 302 Redirects – Which Would You Choose?

What’s the Difference Between a 301 and a 302 Redirect? What’s going on, guys! Happy Wednesday.  Today we’re going to talk about redirects, more specifically 301 redirects versus 302 redirects. The 301 redirect is what’s known as a permanent redirect. The 302 is what’s known as a temporary redirect. There are situations where you can use both, but most of the time,

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7
Aug

#WeBuildWednesdays: How to Analyze Quality Score in Google Ads

Hey guys! Happy Wednesday. Mike Norris here.  I’m going to talk to you today about Quality Score. A couple of videos back, we did an intro on the learning phase for pay-per-click advertising, which starts off every new campaign when using an automated bidding strategy. Now, I want to discuss Quality Score.   What is Quality Score?  Quality Score follows a campaign

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31
Jul

How to Set Up a Free HubSpot CRM in 3 Minutes

What’s going on, guys! Happy Wednesday. I’m going to start right off by apologizing for the audio. I’m not using the microphone today because we’re doing a quick little tutorial here. My apologies.  Today I’m going to show you how to create a free CRM through HubSpot. It’s actually super easy. I don’t anticipate this to be a really long video. I do want to

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24
Jul

What’s the PPC Learning Phase on Google Ads & Facebook Ads?

What’s going on, guys! A question we get asked quite often is what is the PPC learning phase on Google and Facebook? Before I go into it, I want to tell you this is not something your PPC made up because he’s doing a poor job. It’s actually a real thing and is in relation to the machine learning algorithms

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17
Jul

#WeBuildWednesdays 41: The Benefits of Call Tracking w/ CallRail

 The Benefits of Call Tracking Mike: What’s going on, guys!  Happy Wednesday.  This is Mike. I’m here with Sam Bacon from CallRail. Sam: Hey, guys! Mike: Today, we are going to talk about the benefits of call tracking, so I brought Sam on. She’s a big expert on this topic. Sam, start us off! What are the benefits of call tracking?

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10
Jul

#WeBuildWednesdays 40: How to Use Feedback Loops in Marketing

  Happy Wednesday, guys!  Mike Norris here.  I’m going to talk to you today about feedback loops, which are an essential part of marketing. If you’re still doing the same marketing tactics that you were doing one to three years ago—and you haven’t changed them—you need to take a second look. A great way to do so would be with feedback loops,

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26
Jun

#WeBuildWednesdays #39: Using SMART Goals to Improve Marketing

Hey guys. Happy Wednesday! Today, we’re going to talk about SMART Goals and how they can improve your marketing. Before we do so, I want to talk a little bit about this. A lot of people come to us and say, “I should be doing marketing. I should be doing digital marketing. Everyone’s on Facebook, Google, and all these other

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