Control the narrative
A good communication strategy consists of three parts, for corporations, it’s important to address all three of these.
A little less talk, a lot more [re]action
We hear it all the time: “Communication is key.” But are we actually listening? Listening to what your customers are saying is key to communication that addresses and fulfills their needs. A lot of people can talk, but few can say anything worthwhile. We will compose effective communication and share your story in ways that incite action, introduce clients to your brand, and curates a captive audience. As much as we love words, there’s something about leaving people speechless.
Visibility is comprised of delivering information to the right people, at the right time, on the right channels. A company with great visibility shows off its stories with proper judgment and performance analysis.
Saliency = resonance. You want to be the first brand that comes to mind when they think of your industry.
Awareness consists of conjuring feelings & imagery that convey the proper message toward your audience. Great companies showcase stories about people’s experiences & communicate endorsements from their ideal customer profiles.