Dry Force
Building a Stronger Marketing Foundation to Drive Growth & Acquisition
Key Metrics
+4,075%
organic conversions
+171.6%
organic sessions
+450%
form submissions
The Problem
Dry Force, one of the largest and most trusted names in Texas water damage restoration, faced challenges with SEO visibility and technical issues on its website. These problems impacted the company’s ability to rank for key industry terms, leading to poor performance on search engines like Google and Bing. Dry Force also required a strong digital foundation as it prepared for multiple acquisitions.
The Goal
Dry Force needed a complete overhaul of its SEO and content strategies to improve search engine rankings, boost conversions, and build the infrastructure necessary for future acquisitions under its parent company, Highground. We also focused on helping Dry Force establish a fully functional marketing department to ensure sustainable long-term growth.
The Strategy
Youtech implemented a comprehensive SEO and website strategy to meet all of Dry Force’s needs. We began with a full SEO audit to identify and correct technical errors such as 404 pages, broken internal links, and missing meta descriptions.
Our team then optimized existing content, created new location-specific service pages, and produced custom blogs. We also helped Dry Force establish its internal marketing team. We offered recommendations for hiring a new marketing director, who has since been promoted to VP of Marketing.
SEO
Positioning for long-term success
Website Strategy
Building a foundation for online visibility
Content Strategy
The voice that resonates with your brand
The Results
With Youtech’s strategic intervention and industry expertise, Dry Force experienced remarkable growth. Web sessions increased by 171.6%, and organic conversions soared by an impressive 4,075%. The revamped site also generated 450% more form submissions, translating into qualified leads. With a solid digital presence and infrastructure in place, Dry Force is now well-positioned to continue its expansion efforts. This successful partnership also contributed to the establishment of Dry Force’s internal marketing team.
SEO Results
+4,075%
organic conversions
+171.6%
organic sessions
+450%
form submissions
+30.57%
organic page views
“
Youtech has been amazing at helping us transform our SEO and content marketing efforts.
Renee, Wilbur, Stephen, and Eric have been awesome to work with and have had a huge hand in our success.
Brian McNeal – VP of Marketing
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
