ASH
Increase in Brand Awareness Creates Thriving Presence in the U.S. Market
Key Metrics
55.5%
email open rate
+94.05%
transactions
+185.05%
return on ad spend
The Problem
ASH is a well-established global shoe brand that had its sights set on entering the U.S. shoe market. However, the brand didn’t have a dedicated website for its U.S. audience. Youtech helped them create and launch this site while helping strengthen ASH’s brand presence in the United States.
The Goal
ASH wanted to create a website that effectively represented its brand while leveraging a digital marketing strategy to boost awareness, revenue, and sales. They also wanted to retain existing customers while attracting new ones in the U.S. market.
The Strategy
Youtech developed a brand-new website for ASH and coordinated our marketing efforts with its launch in the U.S. We focused on paid digital media by launching PPC and Instagram ads. We also implemented a monthly email marketing strategy and an aggressive SEO plan to increase engagement with current and new customers.
PPC
Main lead funnel for short-and-medium term growth
SEO
Positioning for long-term success
Paid Social Media
Customers think of you first when it’s time to buy
Email Marketing
Top of mind, right from the inbox
YoY SEO Results
The project focused on optimizing on-page elements for branded and non-branded keywords, improving the internal linking structure and navigation, and reorganizing the main navigation menu. We also addressed technical site health issues by redirecting 404 pages and cleaning up minor errors across the site.
+37.09%
website sessions
+38.41%
website users
+20%
transactions
+70.53%
conversions
“
Our experience with Youtech has been phenomenal! We started working with them last year to design and build our us.ash.com website. We launched in February and currently Youtech is handling all of the digital marketing, sales have been trending very well.
Wilbur is always available to jump in when needed and genuinely cares about the success of your business and the efficiency of your spend. Our Project Manager Maddie is the best! Her follow-up is amazing, never gets frazzled and is very knowledgeable about ecommerce and digital marketing. She treats us like we are her only client, but we are not! We are very fortunate for this amazing partnership!
Kim Bradly – CFO – ASH
YoY PPC Results
We launched a PMAX campaign featuring all of ASH’s products and changed product titles within the company’s feed to provide clearer titles for customers. The campaign saw immediate success, leading to decreased CPA and increased purchase/revenue.
Since then, we’ve kept up with the product feed and have monitored stock levels to sustain this success. When ASH switched from its Spring collection to its Fall collection, we made quick adjustments to the copy and images/videos to capitalize on new products, which achieved immediate results.
–49.09%
cost per acquisition
+90.77%
conversions
+93.11%
return on ad spend
Email Marketing Results
We implemented a monthly newsletter strategy to highlight sales and new product drops, cleaned out email lists to improve segmentation, and created a sunset flow for unengaged subscribers.
55.5%
open rate
3.71%
click rate
YoY Paid Social Results
he previous ad account was suspended, so we created a new ad account for ASH. We retargeted high-intent users with a custom audience and created catalog ads for the brand’s large shoe volume.
-40.18%
cost per reach
+185.05%
return on ad spend
+20%
transactions
+70.53%
conversions
