ExperiGreen
Boosting Conversions by 3x YoY
Key Metrics
+273.6%
conversions
+188%
click-through rate (CTR)
The Problem
ExperiGreen, a lawn care and pest control company with decades of experience, struggled to get the support it needed from its previous hands-off digital marketing company. The brand wasn’t getting enough qualified leads, and its CPA (Cost Per Acquisition) was way too high, which prevented further growth.
The Goal
ExperiGreen’s objective was to lower its CPA and generate more leads in the competitive Midwestern lawn care market. The company also sought a more hands-on approach from its digital marketing partner to scale the company effectively and efficiently.
Youtech was referred to ExperiGreen by the CMO, who had previously worked with us at an HVAC company and was impressed by our work. When he joined ExperiGreen, he asked us to assess and revamp the brand’s digital strategy.
The Strategy
We concluded that for ExperiGreen to achieve its goals, an overhaul of its digital marketing efforts was necessary. We implemented highly targeted ad campaigns and redesigned landing pages to improve user experience and massively increase conversions. Our efforts were geared towards boosting overall performance, lowering CPA, and driving qualified traffic.
SEO
Positioning for long-term success
PPC
Main lead funnel for short-and-medium term growth
Paid Social
Customers think of you first when it’s time to buy
The Results
Youtech’s master plan resulted in significant growth for ExperiGreen, helping the company achieve all of its goals. The CPA dropped while conversions soared. This allowed it to generate more qualified leads and increase business.
Youtech became ExperiGreen’s primary digital partner, not only for its main brand but also for ongoing acquisition.
PPC Results
+273.6%
conversions
+188%
click through rates
“
I recommend working with Renee and with her team. She and the rest of Youtech have been extremely accommodating with our request on our new website.
They even worked outside of their office hours to make sure we didn’t run into any issues when we launched the site. I am looking forward to this partnership and achieving our SEO goals in the future.
Andrea Sanchez – Digital Marketing Manager
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
