FORLOH
Peak Sales Performance Due to Optimized SEO & PPC Digital Marketing Strategies
Key Metrics
+101.84%
PPC transactions
+119.9%
revenue
+63.89%
users
The Problem
FORLOH is a premier technical hunting brand that offers high-end, American-made gear and apparel, earning hundreds of five-star reviews. Despite this strong foundation, they faced challenges in boosting brand awareness and converting new site visitors into customers. They were not ranking for key transactional queries and were missing out on significant organic traffic to their products and collections.
The Goal
FORLOH wanted to increase new customers, improve ROAS, and drive more site traffic. By developing and implementing the right strategy, they were in a position to make a powerful impact in the market.
The Strategy
Youtech understood the critical need for a comprehensive SEO and PPC strategy to elevate awareness, enhance traffic, and maximize conversions. As soon as FORLOH signed, we got to work right away.
SEO Strategy
We optimized the product and collection and introduced new collective pages. We also used competitor analysis to identify and improve areas of weakness.
PPC Strategy
We implemented ROI campaigns for search, display, and YouTube. Budgets were meticulously monitored and adjusted based on current performance and future attribution.
SEO Results
+57.82%
sessions
+63.89%
users
+50.48%
revenue
+39.22%
purchases
“
I could not be happier with the exceptional support and outstanding results that Youtech Agency has provided to FORLOH in the e-commerce space this year. Their expertise and dedication have truly transformed our online presence and propelled our business to new heights.
Their team has not only demonstrated a deep understanding of the e-commerce landscape but also embraced our brand’s unique identity, enabling us to stand out in a competitive market. Through their expertise in paid media, search engine optimization (SEO), social media advertising, and content marketing, Youtech Agency significantly enhanced our online visibility and brand awareness. They leveraged their knowledge of e-commerce best practices to drive targeted traffic to our website, resulting in increased sales and revenue.
Jessica Monroe
PPC Results
-29.4%
CPC
+5.93%
CTR
+8.97%
CPA/CPL
+101.84%
transactions
+119.9%
revenue
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