Gerber Plumbing Fixtures
Boosting Amazon Presence & Conversions With Revamped Product Pages and PPC Strategies
Key Metrics
+395.75%
ROAS conversions
Increased Amazon Presence
Boosted Product Awareness
The Problem
Founded in 1932, Gerber Plumbing Fixtures is known for producing quality kitchen and bathroom plumbing products designed for long-lasting performance and easy installation. The issue was, Gerber wasn’t getting the visibility it needed on Amazon to maximize the brand’s Return on Investment (ROI).
The Goal
Gerber turned to Youtech to enhance its Amazon presence, increase plumbing product awareness, improve conversions, and boost ROI. We also aimed to enhance shopping results and product pages.
The Strategy
Gerber had top-tier products in the competitive plumbing industry but lacked the Amazon strategy needed to scale properly. Youtech’s approach focused on driving awareness, boosting conversions, and ultimately building a successful Amazon storefront. We met weekly to discuss the Amazon PPC strategy and keep the client informed on our progress and future plans.
SEO
Positioning for long-term success
Amazon PPC
Main lead funnel for short-and-medium term growth
E-Commerce
Building a foundation for online visibility
The Results
Just three weeks after launching Gerber’s revamped Amazon product pages and PPC campaigns, the company experienced a significant boost in sales and visibility. The reworked SEO strategy also contributed to long-term growth beyond Amazon. Improved ad performance with targeted keywords and optimized bidding strategies increased conversions and product visibility across Amazon.
Amazon PPC Results
Transparent & Flexible
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