Heavy Equipment Colleges of America
Comprehensive Digital Marketing Strategy Drives Increase in Lead Volume
Key Metrics
+105%
leads
+65%
total traffic
-17%
CPC
The Problem
HEC recognized generating a steady stream of high-volume leads was vital to upholding its growth. The school also acknowledged it needed help from experienced digital strategists to accomplish such a feat. We were more than happy to help.
The Goal
Our goal was to drive significant traffic across all channels, enhance conversion rates, and maximize ad efficiency. Lucky for HEC, our agency excels in delivering expertly crafted marketing strategies that consistently yield outstanding results.
The Strategy
We partnered with the HEC staff to craft effective marketing strategies across various channels. Equipped with cutting-edge search engine marketing tactics, top-notch design expertise, and social media mastery, we launched a powerful campaign that made a significant impact.
SEO Strategy
We focused on certification/training-related keywords for high-volume traffic.
PPC Strategy
We utilized a localized PPC strategy to reach more leads.
Email Strategy
We attracted 500 leads per week across all platforms through webinars and online applications.
Social Media Strategy
We attracted potential students and parents transitioning from high school academia by providing information resources on social media.
Graphic/Web Design
We provided on-demand availability for ad hoc graphic/web design projects.
Social Media Ad Strategy
We utilized social ads for visually appealing and interactive posts.
The Results
+105%
leads
+65%
total traffic
-17%
CPC
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
