Iya Foods
Branding — Web & Graphic Design — Web Development — Social Media
Everything you put in your body matters—a lot. That’s why Toyin Kolawole created Iya Foods, a brand aimed to produce wholesome, plant-based snacks and products using nature-made ingredients. Iya Foods envisions a community where everyone has access to quality, nutrient-rich products. They aim to empower communities to make lasting memories and create long-term wellness one bite at a time.
Goal.
Rebrand. Redesign. Refresh.
Iya Foods came to us needing a top to bottom brand transformation. They wanted modernization that seamlessly blended American and West African values, ingredients, and recipes. The client also wanted to increase recognition and loyalty. To showcase Iya Foods as a top-tier company capable of competing with the largest brands, they needed user-friendly navigation with clear and consistent content that appealed to their target audiences. Thankfully, the rebranding was left to the marketing experts.
The Plan.
On top of giving Iya’s site a much-needed face-lift, Youtech developed an entirely new brand. We got our creative juices flowing and crafted an innovative tagline and logo as well as social media and digital marketing plans. In addition, our content team outlined innovative strategies to reach Iya’s ideal customers across all digital platforms. Here’s how we worked on the rebranding.
Packaging.
Blending on-brand design elements and clever content that appealed to the client’s background sounds simple, but was no easy feat. Our graphic designers researched the most efficient ways to package products and proposed designs that stood apart from their competitors. We created packaging designs that you’ll find wherever Iya Foods is sold—from major retailers to online shopping platforms.
Web Development.
Who says rebranding says new website and the client was in dire need of a user-friendly navigation and consistency sitewide. Iya’s ultimate goal was to increase its online presence and facilitate long-term growth. Youtech’s web development team created a platform that maximized brand awareness and streamlined efficient eCommerce processes.
Social Media.
Though eager to engage with their following, Iya’s social media and content marketing strategy needed a major overhaul. To get things started, Youtech’s content department performed a SWOT analysis. Based on our findings, we developed a series of campaigns that appealed to current and future consumers. Then we upped the ante on creative content and captured photos and videos that showcased Iya’s rebrand.
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