Midwest Vision Partners
Location-Specific Marketing Through Flexible SEO, PPC, Social Ads, and Email
Key Metrics
11.80%
increase in conversion rate
50.35%
increase in leads
73.11%
decrease in CPA
The Problem
Before Youtech, none of MVP’s brands used the same agency. With a lack of consistent messaging from brand to brand, MVP wasn’t able to focus on bringing the right set of eyes towards their innovative services.
The Goal
To revitalize MVP’s online presence, Youtech aimed to provide new-found levels of control through location-based marketing. Youtech’s tailor-made marketing strategy would give premium treatments the spotlight they deserve and fill waiting rooms across the Midwest.
The Strategy
We gathered our resources and set out to create an appropriate marketing strategy for MVP. Through email, social media, graphic design, PPC, web design, social ads, and SEO, we aimed to achieve those goals and meet MVP’s unique needs.
Capitalizing on existing client base with sales, events, services, doctor spotlights, and other promotions as part of our email marketing strategy.
Social Media
Using social media to highlight events, LASIK, cataracts, and botox services as an information source for Facebook and Instagram users.
Graphic Design
Producing content such as direct mailers, flyers signage, etc. in the blink of an eye for any practice and location.
PPC
Launching LASIK, general (cataract), and branded campaigns to target patients searching for specific treatment services offered by MVP.
Web Design
Bringing the same level of in-person patient experience to our online users through a complete website rebuild and optimization of five others.
Social Ads
Campaigns such as LASIK, general (cataract), and branded were created to hone in on specific audiences across Facebook and Instagram.
SEO
Optimizing high-traffic but low-conversion web pages to improve performance and properly funnel leads.
The Results
With years of personalized online marketing, MVP has achieved second-sight. MVP now has a consistent brand image across all locations and practices and an improved online user experience. Additionally, we’ve provided exceptional control over budgets, creatives, and targeting per location. This flexibility has led to results anyone can see.
+11.80%
conversion rates
+50.35%
leads
-73.11%
cost per acquisition
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
