Shapiro Law Team

Tripling Leads & Conversions

Key Metrics

+143%

organic traffic

+53%

leads

+161.72%

website users

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Shapiro Law Team - Problem

The Problem

Shapiro Law Team, a Scottsdale-based personal injury law firm, was frustrated by their previous agency’s lack of results. They came to us in a difficult situation, not seeing the lead generation or conversions they needed. Shapiro had lost trust in their previous marketing agency when they failed to deliver quality leads at an affordable cost per acquisition (CPA).

PPC was underperforming
SEO was stagnant
Their overall marketing was stuck

The Goal

Shapiro Law Team wanted to grow their inbound PPC leads and develop a more meaningful agency-client relationship. They also needed an agency they could rely on 24/7. There have been times when the Shapiro team has needed us in a pinch, and we’ve been able to deliver.

Increase PPC leads
Build trust and stronger communication
Create a marketing strategy with real results
Shapiro Law Team - Goal

The Strategy

Our law firm marketing agency conducted a comprehensive audit of Shapiro Law’s marketing strategy. We then redesigned it from the ground up, incorporating enhanced SEO, PPC, and content strategies.

PPC
PPC

From our clients’ past experiences

Refreshed ad copy
Changed bidding strategy + CPA targets
SEO
SEO

How we’ve done things since 2012

Updated target audiences
Optimizing content with new keywords + schema tags
Backlinks from trusted sources
Social Media
Social Media

How we’ve done things since 2012

Providing social proof via posting recent firm settlements
Posting Instagram stories to connect with the audience
Visually represented brand aesthetically on Instagram
Shapiro Law Team - Results

The Results

After Youtech took over Shapiro Law’s marketing, the firm experienced a 53% increase in leads, allowing them to expand their team and client base. With Youtech’s support, they rebranded and launched a newly designed website that helped users convert faster and shortened the sales funnel. This led to a 143% increase in organic traffic, solidifying Shapiro Law as a top attorney in the Scottsdale, Arizona market.

SEO Results

Keyword research to target the right user intent
Utilized our keyword research for our content strategy to trigger relevant queries and conversion
Optimized our content using the right set of schema tags and targeted keywords to get more impressions and CTR for search queries
Acquire backlinks from trusted sources pushed to supporting pages to increase targeted keywords
Shapiro Law Team - SEO Results

+143.91%

website sessions

+161.72%

website users

+74%

form submissions

“

Youtech Agency has transformed our marketing and taken exceptional care of our account over the last year.

We could not recommend this marketing agency more. A huge thanks to the Youtech team for being here for all of our team’s needs 24/7!

David Shapiro
David Shapiro
Shapiro Law Team - PPC Results

PPC Results

Changing the bid strategy and CPA targets
Total ad copy refresh and overhaul. We have continued to make ad copy refreshes to improve the relevancy of users and resonate with changes in user behavior
Analyzed competitors’ spend estimates, ad copy, keywords, and websites to inform our client about shifting focus from impressions and clicks to conversions and on-site engagement
With a brand and website redesign and conversion path optimization, we made it easier and more likely for any given user to call, fill out a form, or chat
We are continuing to make optimizations with our goal being lead quality tracking, offline conversion tracking, and performance max while excluding low relevancy traffic and users

+35%

conversion rate

+25%

conversions

+53.28%

click thru rate

Social Media Results

Running lead generation campaigns so that users could have an easier journey to contact Shapiro
Over the course of running lead generation, we tested multiple different audience strategies to optimize CPA
We focused on our messaging strategy—creating copy more relevant to people who didn’t need an attorney now, but might need one in the future
Retargeting website visitors and social media engagers

+197,204

Instagram impressions

+4,597

LinkedIn clicks

+3,165

Facebook comments

Shapiro Law Team Social

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