United Aqua Group
National Pool Equipment Buying Group Restores Member Trust Through Custom Development & Internal Marketing Strategies.
Key Metrics
+87.12%
Increase in Website Sessions
+50%
More Link Clicks on Instagram
+530
Backlinks Gained
The Problem
When new leadership took over at United Aqua Group (UAG), they inherited the aftermath of unfulfilled promises from previous management. The company was struggling with an outdated BigCommerce eCommerce store that failed to deliver key functionalities, which frustrated its members.
The platform lacked integration with internal CRM and accounting software, and features that were supposed to enhance the user experience were either delayed or never implemented, leading to eroded trust within UAG’s membership base.
The Goal
UAG’s primary goal under new leadership was to rebuild member confidence by delivering functionalities that had previously been left unfulfilled. This involved creating a website that improved data accuracy, reduced errors, and streamlined the user experience with seamless internal integrations for their members. By enhancing efficiency and accuracy, UAG also aimed to boost leads and engagement through revamped marketing strategies.
The Strategy
Youtech partnered with UAG to tackle the critical gaps left by previous management. The first step was rebuilding the eCommerce website to streamline the user experience while also ensuring seamless integration with BigCommerce, Celigo, NetSuite, and Microsoft Dynamics. In addition, we developed a robust SEO and social media strategy aimed at driving leads and re-engaging their membership base.
Website
Online lead funnel for your business
SEO
Positioning for long-term success
Organic Social Media
Customers think of you first when it’s time to buy
The Results
UAG entrusted Youtech to help rebuild its connection with members and enhance its digital presence—and the results speak for themselves.
By revitalizing their online presence and marketing efforts, we helped UAG regain member trust, boost engagement, and achieve significant growth. Year over year web sessions increased by over 87%, while website users grew by 16.8%. Our targeted backlink strategy added over 530 quality links, enhancing their SEO and visibility. On social media, engagement surged, with Instagram link clicks increasing by 50%, Facebook profile visits up by 112%, and overall engagement skyrocketing by 866%.
With Youtech’s strategies, UAG re-established trust, improved functionality, and built lasting connections with its audience.
SEO Results
+87.12%
website sessions
+16.80%
website users
+530
new backlinks acquired
“
We initially started leveraging YouTech as our marketing partner but we quickly discovered that their approach extended to development and UX. Since partnering with YouTech, we have established several practices internally which helped UAG stabilize and scale the business.
We now have an integrated marketing and development practice which allows us to consistently deliver on our strategic goals to improve the UAG business. I wanted to personally thank Wilbur, Lauren, Norris and our in-house YouTech Team; Britt and Steven. UAG thanks you for all you’ve done to get us to where we are today and I look forward to our continued partnership.
Len Fainer – Vice President – United Aqua Group
Organic Social Media Results
+50%
link clicks on Instagram
+112.3%
profile visits on Facebook
+866.7%
engagement on Facebook
