A picture is worth a thousand words.
They say a picture is worth a thousand words, but really it’s worth more tangible things than that! Without great photography, your products and services won’t make an impact on customers in the decision making process.
Double your Exposure
High-quality, relevant images draw and keep more attention than text. For ecommerce businesses, eye-catching photos can increase web traffic up to 12%. (Source: Hubspot) In addition to ecommerce, posting blogs or articles with photos helps as well. Blogs with a crisp, relevant picture every 75 to 100 words receive double the amount of social shares than plain text pieces.
Photos can make a huge impact on your social media as well. On Facebook, posts that contain an image receive 2.3 times the amount of engagement than posts without one. Tweets that have an image receive 150% more retweets than tweets that don’t have a photo. On Instagram, there are more than 500 million active users (Hubspot) so it’s important to separate yourself from the rest of the pack with high quality photos that pack a punch!
All these reasons and more are why it’s important to have professional photography for your website, social media and print marketing needs.
At Youtech, we have a team of professional, commercial grade photographers. We offer on-site photography for companies and businesses of all shapes and sizes. We also offer headshots and product photography for ecommerce businesses which can be done on-site or in our in-house studio.
We provide the following types of video work for your marketing needs:
The Youtech Photography Process
Stage 1: Planning
Our first step is to sit down with your team to discuss who you are. Behind every photo is a story, we want to ensure that your company and the products or services you provide are published in an authentic way while putting a meaning behind the photo. During the planning stage, we may ask you questions like these:
These questions get the conversation going and allow us to get to know you and your business on a deeper level. Once we have the information we need from you, we work internally to put together a blueprint that ensures the best photography strategy for your business.
Step 2: Let’s Shoot
It’s time to fire up the cameras and capture the moment. Our Director of Photography and his team descend upon your business to direct your perfect photo shoot. If it’s product photography, we ensure that your items are depicted in a way that draws the attention of the consumer. If the subject of the photos is services you provide, we can capture in-action photos that create an authentic feel, giving the perspective customer a clear vision of what to expect when doing business with your team. Headshots put a face to the name while forging a personal connection from customer to employer. Our professional photographers will snap high quality photos of your team so you can avoid any and all iPhone portrait mode selfies.
Chin up, big smile, perfect!
Step 3: Post-Production
Once we have all of the photos captured, we get them into our professional-grade editing software to make any touch-ups necessary. Our goal is to do as little editing as possible to keep the authenticity but a little touch of magic won’t hurt – so don’t worry if you get a phantom blemish the morning of your big shoot). Product photo editing typically involves background removal for ecommerce or general enhancements to make your photo pop.
Step 4: Revise and Conquer
We gather our first round of edited images and get them over to you in a flash. We then gather your likes, dislikes and desired changes so we can put a frame around your photo-finished product.
Step 5: Finalize
After the final shots are complete and approved, we continue working on any necessary size or resolution edits. Our team’s biggest priority is to deliver high-quality images that are best designed for your business’ needs. From social media content, billboards, or magazines to product photos for yours or third party vendors’ websites, we provide you with versatile photos that will help you sell more, better and faster!