Retargeting & Display Advertising | Digital Marketing | Youtech.

Retargeting & Display

It’s time to convert.

Do you want more visitors to return to your website as customers? Retargeting and Display Ads are two very effective methods to bring people back to your website and entice them to convert.

Display Ads

Display ads are a form of pay-per-click advertising. Display advertising targets people who are engaged in consuming content rather than actively searching for a product or service at the moment when the ad appears.

Display advertisements promote your business when consumers are watching YouTube videos, checking Gmail, or using apps and browsing online.

Display ads can come in many different forms:

Static Image banners
Animated HTML5 Ads
Custom ads in Gmail
Image ads displayed in mobile apps

Display campaigns can help you:

Promote your brand
Generate brand or product awareness
Increase sales
Get more leads

Display ads allow you to connect with more potential customers with optimization options like:

Keywords
Demographics
Location
Remarketing

All the above options are ways to encourage people to notice your brand and get them to take action regarding your products or services.

Retargeting

Retargeting is a form of online advertising that can keep your brand in front of bounced traffic after they leave your website. Once a user has visited your website you can place them in a group, serve ads to them and entice them to come back and convert.

We can utilize retargeting technology to serve customized display ads about your company or product a user recently searched for, reminding them of their purchase intent.

Retargeting can be used as a stand-alone service, or it can be combined with search and/or display advertising.

Remarketing is a proven strategic component of a successful online advertising strategy. It connects your brand with people who previously interacted with your website or mobile app. This form or advertising allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites.

Standard Remarketing

Showing ads to people who recently visited your website or app.

Dynamic Remarketing

This is a type of remarketing that includes products or services that people viewed on your website or app.

Remarketing Lists for Search Ads

Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.

Video Remarketing

Show ads to people who have interacted with your videos or YouTube channel.

Customer List Remarketing

Yes, link building — just like SEO. Links are important for showing app store authority and generating referral impressions.

Ready to Turn Traffic Into Customers?

We have the roadmap.

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