Scottsdale Golf Group | SEO, PPC, & Content Marketing | Youtech.

Scottsdale Golf Group

SEO – PPC – Content Marketing

Golfing should always feel like a vacay, whether on a weekend getaway or a lunch break from the office. That’s why Scottsdale Golf Group is the top-leading service for your next corporate outing, luxurious retreat, golf class, and even marketing request.

Scottsdale Golf Group

GOAL.

Scottsdale Golf Group had two focal points. One was overall increasing traffic and revenue to their golf course. The last was altering their branding strategy to accurately display all of the company’s resources. Being a multi-faceted operation with four different venues, they wanted to steer each of their distinct audiences to the appropriate location.

And Youtech knew just the right way how: through PPC, SEO, and precise Content Marketing.

Services

By using PPC and SEO, revamping the company’s content, and implementing a precise branding strategy, Youtech substantially increased Scottsdale Golf Group’s traffic and brand name recognition.

Content Marketing

Revamping SGG’s content was a critical step to driving leads and increasing sales. Prior to Youtech, the company’s initial website lacked efficiency, making it unresponsive and ineffective in overall use. Fortunately, Youtech was able to transform their site to a more accessible system, build brand awareness through Facebook, Twitter, and Instagram, and improve general content.

As a result, the website became user-friendly and visually appealing. Most importantly, Scottsdale Golf Group gained more traffic.

SEO

Now that SGG’s site was converted to a more receptive system, and content was refined, Youtech was able to effectively:

Drive higher keyword rankings
Boost the company’s prominence through Facebook, Twitter, and Instagram
Build quality local backlinks with high authority links from local websites to help search engines recognize SGG’s site as a credible source of information
Manage reviews and ratings

PPC & Advertising

With SEO and Content Marketing efforts, Scottsdale Golf Group witnessed exceptional results. In just one of its locations, Youtech has:

Increased organic traffic by 22%
Increased Referral traffic by 85%
Increased social traffic by 110%
Increased conversion rate between their weddings and corporate events PPC campaigns by 3.91%

Analytics

Within its four locations and since mid-September, Youtech has performed the following at each location:

Orange Tree location

Increased organic traffic by 22%
Increased Referral traffic by 85%
Increased social traffic by 110%
Increased conversion rate between their weddings and corporate events PPC campaigns by 3.91%

Royal Links location

Increased social traffic by 121%

Legend Trail location

Brought in 135 conversions with a 7.29% increased conversion rate

Hillcrest location

Increased conversion rate to 7.9%
Reduced cost per conversion to $47.53

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