We partner with CallRail for best-in-class call tracking. Gain more transparency to optimize toward, and feed calls over a designated length as conversions back into Google’s smart bidding for better overall performance. Numbers swap dynamically to show you which clicks are leading to calls down to the keyword level.

VERY few agencies actually take advantage of this feature within Google Ads. Feed data back into Google based on actions your leads take further down the funnel. If a lead turns into a sale, this data is then directed back into Google Ads for better targeting & performance. By enabling this two-way data sharing within Google Ads & your CRM, you end up with better-optimized bidding strategies.

When a user clicks through a landing page, a UTM parameter tells Google where this person came from. In most cases, this tracking is lost if the user then navigates away from the page. Using Google Tag Manager, we’ve developed a solution that preserves this UTM string across pages so keyword and GCLID data is never stripped away.

Sometimes raw numbers just don’t cut it. Use screen recordings to provide an actual look at anonymized user sessions and determine points of friction in the buying process. Heat maps give insight into aggregated click data so you can determine just how far users are scrolling and what they’re most interested in.