Search Engine Optimization (SEO) | Youtech

Search Engine Optimization (SEO)

The art of making the search engine’s job easier.

If you have a website, you need SEO. It’s that simple. There isn’t a business on earth that can’t benefit from increased search visibility, which makes SEO one of the most enticing and popular options for companies looking to expand their digital touchpoints. But unfortunately, a lot of SEO companies sell false promises.

“You’ll rank #1 right away” “If you don’t pay us $50 to claim your listing, you’ll be removed from Google.” “We’ll get you hundreds of backlinks in the first month” Sound familiar?

Being in business a while now, we’ve learned sustainable SEO strategies that stand the test of time. No, we won’t get you hundreds of backlinks right away, but anyone who would isn’t doing you a favor anyway.

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Learn more about what we do

SEO Process

Our SEOs are wizards. They can make your invisible site reappear and rank better in search engines so it’s easier found by potential customers. Call it magic or our SEO process – either way, the four phases of SEO onboarding, site optimization, citation building, and extensive keyword research are essential to conjuring results. We create a custom-tailored SEO campaign specifically for your business to meet your needs. Whether you want more calls, form submissions, traffic, or rankings, we can create the perfect SEO optimized campaign for your business.

1. Onboarding

This is where we establish goals, get website access, and get the ball rolling to begin our work.

Search Console Setup
Website Access
Google Analytics Access/Setup
GMB Setup
SSL Certificate
Preliminary Keyword Research
Buyer Personas
CRM Setup

2. Site Optimization

You want your users to quickly and easily navigate the site to find what they are looking for. You also want search engines to easily crawl the site and understand what we consider a priority. We make sure all of the following are covered:

Fixing SEO Errors, Warnings, and Notices (within reason)
Accelerated Mobile Pages (AMP)

Title Tags
Meta Descriptions
Heading Tags
Images & Alt Tags
Schema.org
Robots.txt
XML Sitemap
Internal Linking
Search Console Data Highlighter Tool

3. Citation Building

Citations are essentially web directories that give information and link back to your site. It’s important that your citations all have accurate, matching information. This is even more essential for Local SEO. During this step, we set you up on our listing system to push out accurate listing data to all major aggregators. Examples of Citations Include:

Google My Business
Bing Places
Acxiom
Foursquare
Infogroup
Neustar/Localeze
Apple
Citysearch (Citygrid)
Insiderpages
Best of the Web
Superpages
Hotfrog

4. Extensive Keyword Research

In this phase, we’ll be performing research on all keywords pertaining to your business. We’ll segment this out by core keywords, secondary keywords, and Latent Semantic Keywords (LSI) keywords. Once we have all of these in place, we’ll establish keywords to target based on search volume, ranking opportunity, and their importance to your company. The following steps will be repeated on a monthly basis:

Competitor Research

Analytics Reports
Site Audits
Google Posts
On-Page Optimization
Google Reviews
Image Compression
Redirection of 404 Errors
Internal Linking
Insiderpages
Link Building
Reputation Management
Competitor Monitoring
Ongoing CRM Management

SEO Packages

SEO isn’t about driving hundreds of sessions to your website. It’s about increasing visibility and driving higher qualified leads. Our team works directly with you to align our Search Engine Optimization strategy to your internal objectives to increase the highest ROI to your bottom line.

Customized SEO Reporting

We build our relationships off of trust and transparency. You have 24/7 access to an SEO reporting dashboard made specifically for you. During our SEO onboarding call, we create a customized reporting dashboard that will give you the numbers and figures that matter to you giving you the ability to analyze your organic traffic on a revenue level.

We know every business is different and that’s why we have various SEO packages created for all company sizes. We’ve packaged our SEO services based on the unique needs of various business sizes and types while also giving all our clients access to fundamental features we believe benefits all companies.

STANDARD PACKAGE.

Our bread-and-butter solution for individuals and businesses that have increasing brand awareness on the brain.

Project Manager
Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
Image Compression

BUSINESS PACKAGE.

The business package takes a deeper dive into not only building awareness, but analyzing the competition and fine-tuning your strategy.

Project Manager
Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
Image Compression
Link Building + Off-Page Optimization
Competitor Research
Customized Reporting

PREMIUM PACKAGE.

Enterprise-level clients will enjoy the robust reporting, competitor insights, and additional CRM and reputation management services of our Premium Package. With SEO, more is more.

Project Manager
Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
Image Compression
Link Building + Off-Page Optimization
Competitor Research
Customized Reporting
CRM Setup/Management
Reputation Management
Competitor Monitoring
1 blog/page per month

LOCAL SEO PACKAGE.

Local SEO is the process of optimizing your online presence to attract and increase more business from relevant local searches. Local SEO is perfect for both Large, medium, and small businesses looking to boost their appearance on Maps and “near me” searches. There are many different local optimization techniques used in all markets such as Google My Business and Bing Places to increase the chances to show for relevant local searches.

Google Analytics
Monthly Reporting
Bing Places
Acxiom
Infogroup
Neustar/Localeze
Foursquare
Apple
Citysearch (Citygrid)
Insiderpages
Best of the Web
Superpages
Hotfrog

Ready to Rank?

Our SEO team has a proven track record to get you where you need to be. Contact us now to speak to an SEO specialist and how Youtech can begin to increase visibility and qualified leads to your business.

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