Search Engine Optimization (SEO)
The art of making the search engine’s job easier.
If you have a website, you need SEO. It’s that simple. There isn’t a business on earth that can’t benefit from increased search visibility, which makes SEO one of the most enticing and popular options for companies looking to expand their digital touchpoints. But unfortunately, a lot of SEO companies sell false promises.
“You’ll rank #1 right away” “If you don’t pay us $50 to claim your listing, you’ll be removed from Google.” “We’ll get you hundreds of backlinks in the first month” Sound familiar?
Being in business a while now, we’ve learned sustainable SEO strategies that stand the test of time. No, we won’t get you hundreds of backlinks right away, but anyone who would isn’t doing you a favor anyway.
SIMPLE, EFFECTIVE, AND OBVIOUS.
We have a way with words.
Our SEO’s are wizards. They can make your invisible site reappear and rank better in search engines so it’s easier found by potential customers. Call it magic or our SEO process – either way, the four phases of SEO onboarding, site optimization, citation building, and extensive keyword research are essential to conjuring results.
This is where we establish goals, get website access, and get the ball rolling to begin our work.
2. Site Optimization
You want your users to quickly and easily navigate the site to find what they are looking for. You also want search engines to easily crawl the site and understand what we consider a priority. We make sure all of the following are covered:
3. Citation Building
Citations are essentially web directories that give information and link back to your site. It’s important that your citations all have accurate, matching information. This is even more essential for Local SEO. During this step, we set you up on our listing system to push out accurate listing data to all major aggregators. Examples of Citations Include:
4. Extensive Keyword Research
In this phase, we’ll be performing research on all keywords pertaining to your business. We’ll segment this out by core keywords, secondary keywords, and Latent Semantic Keywords (LSI) keywords. Once we have all of these in place, we’ll establish keywords to target based on search volume, ranking opportunity, and their importance to your company. The following steps will be repeated on a monthly basis:
No two companies are the same – therefore, no two solutions should be the same. Despite this, however, there are certain truths about SEO that are hard to ignore regardless of your differences. That’s why we’ve packaged our SEO services based on the unique needs of various business sizes and types while also giving all our clients access to fundamental features we believe benefit everyone.
Our bread-and-butter solution for individuals and businesses that have increasing brand awareness on the brain.
The business package takes a deeper dive into not only building awareness, but analyzing the competition and fine-tuning your strategy.
Enterprise-level clients will enjoy the robust reporting, competitor insights, and additional CRM and reputation management services of our Premium Package. With SEO, more is more.
LOCAL SEO PACKAGE.
For small businesses looking to boost their appearance on Maps and “near me” searches