Riot Hospitality Group | SEO & Design Services | Youtech.

Riot Hospitality Group

PPC – Design

By now, we all know that if you really want your business to take a bite you need two things:
1. A higher search ranking
2. Targeted digital ads. Just ask Riot Hospitality Group.

riot group

OVERVIEW.

Who is Riot Hospitality Group

• El Hefe • Farm & Craft • Hand Cut • Riot House • Dierks Bentley’s Whiskey Row •

Riot Hospitality Group is a hospitality management company headquartered in Scottsdale, Arizona. They are a group dedicated to customer service, innovation, and community whose mission is to make every hospitality experience better than the last. RHG was named one of Inc. Magazine’s 5,000 fastest growing companies in 2018, which can be attributed to their ability to create an unrivaled experience paired with a unique product offering. They pride themselves on never becoming complacent and being the thought leaders of their industry. The Riot Hospitality Group brands push the envelope of innovation in an energetic and inviting atmosphere, and anyone who has visited one of their restaurants can attest to this!

Traffic, Traffic, Traffic!

Name a restaurant that doesn’t want a full house with a line of people knocking down the door. I know we can’t, and Riot Hospitality Group is no exception to this rule! The group came to Youtech seeking alternative ways to drive foot traffic to their 11 restaurant locations. It was our job to help them get those butts in seats so they could work their service magic!

GOAL.

Services

Riot Hospitality Group sought to increase foot traffic across all five of their brands. They partnered with Youtech and we put our heads together to come up with a comprehensive approach to their request. Our strategy was to create display campaigns highlighting current promotions to create an incentive for new and existing customers to dine in.

PPC

Youtech created an advantageous marketing approach to help RHG generate the traffic they were looking for, in a cost-effective manner. Our plan was devised with the understanding that people gravitate towards coupons and promotions offered by businesses. We worked closely with Riot Hospitality Group to construct new, compelling promotions that would draw in their target demographic. These marketing efforts have proven to be effective, and the results speak for themselves!

whiskey row

The Results Speak For Themselves!

**These statistics put into perspective how our performance for Riot Hospitality Group stack up against all industries that run Google Display Ads.

Our total number of impressions are 5,072,708.

Our total number of clicks is 41,763.
Our click-through-rate is 0.82% while the industry standard is 0.46%. The amount of people who have clicked on our ads after seeing them is almost double the industry standard!
Our conversion total is 719 coupon downloads.
Our conversion rate is 1.73%, while the industry standard is 0.77%. The number of people who have visited a Riot Hospitality Group site and converted is almost triple the industry standard!
One of our objectives was to help RHG in the most cost-effective manner. Our efforts have proven effective with our Average cost-per-click totaling $0.55, while the industry standard for CPC ads are averaging $0.63.

 

 

steak

Your Taste, Our Passion!

We implement precise strategies, bringing people to your front door with targeted display ads and PPC. Call it intuition—Youtech knows what your audience has a taste for, and we create the perfect promotions they simply cannot resist!

You’ve got the service? We’ll bring the crowd.

We implement precise strategies, bringing people to your front door with targeted display ads and PPC. Call it intuition—Youtech knows what your audience has a taste for, and we create the perfect promotions they simply cannot resist!

LET'S GO