Emerald Pools & Spas
Web Design – SEO – PPC
Emerald Pools & Spas is a family-owned and operated company that builds and services swimming pools throughout Northern Phoenix and Scottsdale. With over 20 years of experience in the pool and spa industry—and several awards in their back pocket—Emerald Pools & Spas has established itself as a reputable and trusted full-service pool builder.
Goal.
Refine services and generate leads.
Emerald’s original goal was to establish a strong digital presence with a fresh website. This, of course, was the foundation needed to generate leads and expand their visibility in the Phoenix metro area. In true Youtech fashion, we put the pedal to the metal and built them a brand new site. Our website designers created a custom concept that perfectly aligned with their vision.
Following their efforts, we shifted our attention to SEO and PPC strategies to create brand awareness and optimize online search visibility. The growth was steady and took time, but ultimately resulted in success. Then came the pandemic.
2020 forced most businesses to restrategize; Emerald Pools & Spas was no different. After many years of successfully servicing pools, they decided to discontinue their pool cleaning and equipment installation. This enabled Emerald Pools & Spas to focus solely on creating custom luxury pools and spas. The change also meant the team at Youtech needed to refine its home service marketing strategies including SEO, PPC and other areas as a whole to coordinate with their new objective.
The Plan.
A complete shift to new pool construction. That’s what Emerald Pools & Spas wanted, and Youtech executed its plan flawlessly. Eliminating two major services was less than ideal. However, the team at Youtech planned exceptional pool marketing campaigns to help boost conversions. We created a top to bottom adjustment of all content on the website as well as with our SEO and PPC operations. What did our marketing strategy consist of?
SEO.
We refreshed all website content and strategically implemented keywords and backlinks. Through these changes and more, Emerald Pools & Spas saw a continuous and steady increase in traffic despite the pandemic.
PPC
The client maintained the same budget YoY and paused PPC ads in Q4 of 2021, yet the conversion rate increased! Youtech accomplished this by fine-tuning their contact forms and adding more form fields. This change in PPC strategy helped our client rake in more qualified leads.
The Results.
Emerald Pools & Spas has been a client for over four years. In that time, we’ve helped launch a series of successful advertising campaigns and established the company as a leader in high-end pool design and luxury backyard living.
+39% YoY
Increase in Conversation Rate.
158% YoY
Increase in Organic Traffic.
+63% YoY
Increase in Paid Search.
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